I was asked to help Align redesign their website with a fresh new approach, leading to a fresh new look, while keeping the core of their style and sensibilities.
Excited by the opportunity to start from scratch, we organised 2 initial workshops to establish how a new website could convey Align's purpose for existing, desired outcomes for its clients and capture the unique flair they bring to each of their projects.
Once the website's focus was set, it was time to get into wireframing (a basic design without any colour or styling) in order to get a feel for how the content, layout and information flow works.
One of the major decisions in designing the UI was to use elements of undesign (a seemingly, and somewhat ironically,
Check out how it turned out.
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